University of California, Riverside


Rami Zwick headshot Rami Zwick Professor of Marketing

Topics: Consumer Behavior

Languages Spoken: English, Hebrew

Contact Card

Tel: (951) 827-7766

Media Contact: Sarah Nightingale
Tel: (951) 827-4580


Zwick is also the associate dean of the School of Business Administration.

On Consumer Behavior

His research interests include consumer behavior, experimental and behavioral economics, negotiation and auctions, and neuroeconomics and neuromarketing. Past research has shown that risk taking depends on whether participants recalled past episode of good or bad luck and whether they washed their hands.